Guilt and Fear

Guilt and Fear. The two main weapons used to keep the people under control.
Guilt- make people feel bad
Fear- make people afraid.

It works every time. Choose which one you want to emphasise and the ratio of one to the other and off you go.

Advertising. Mostly fear based. Prey on the consumer's fear that their washing isn't as white as it could be, their kitchen isn't as clean as it could be, that their breath may smell, or they may have body odour. Add in the guilt factor that by choosing brandX you are somehow depriving your loved ones of the very best.
No-one wants to be out of step (except me), so advertising is a great way to get people to conform.

The Environment/recycling. Guilt and fear again. You drive a car so you're a filthy polluter. It matters not that it's impossible to get anywhere and back in a day without one. You use a car. You're guilty of harming the planet.
You're made/forced to recycle your rubbish. If you don't you get fined. So you comply out of fear. It doesn't matter that your local council isn't interested in recycling commercial waste. They just dump that in landfill.
You use electricity? The power stations are polluters, so you're aiding and abetting them.
You smoke? You're an evil polluter. It doesn't matter that cigarette ends are biodegradable. They will make you feel guilty by saying that cigarette filters contain every harmful chemical known to man and therefore they're harmful to the environment. Oh Yeah? If they're so harmful why do you allow people to put them in their mouths?

Law and order. People have a wrong impression of how dangerous our streets are. The Police do nothing to change that perception. If people are safely in their homes watching TV adverts then we know where they are and they're no threat.
Terrorism is another area where the fear factor is played up. Conspiracy theorists subscribe to the idea that some attacks are "false flag", that is, carried out by our own side in order to heighten the perception of danger. The government is then able to pass laws "for our protection" that stifle our liberty, all based on a lie.

Governments rule by a mixture of guilt and fear.
Organised religion is based on a mixture of guilt and fear.
Whether it be Islam or Roman Catholicism, the adherents are kept in line through a mixture of guilt and fear. Everything we do is a sin. It's wrong. We're made to feel guily. If we step out of line we are punished, so the fear of punishment keeps the people in line. Whether it be excommunication (the Pope claims that he alone holds the keys to heaven and if he withdraws his blessing and prevents you from attending Mass (excommunication), he condemns you to purgatory)
Islam claims that anyone who kills an infidel in Allah's name will have a special place in heaven, waited on by countless virgins. It's the threat of death for apostacy and the promise of heaven for anyone who kills unbelievers that aids the spread of this religion. Guilt and Fear.

I've read the Bible from cover to cover. The first thing that Jesus said to his disciples when they saw him perform a miracle or following his resurrection was this "Do not fear".
These words are repeated throughout the Bible. Trust me. Do not fear.
To the woman caught in adultery and under sentence of death by stoning he said " go and sin no more. Your sins are forgiven." Another time he assures those listening that he has the power to forgive sin.

So why feel guilty?
And why be fearful?

Organised religion can't save you.
Government can't save you.
Buying the right product can't save you.
Wearing the latest fashion can't save you
Recycling your drinks cans can't save you.

So I won't be afraid, though I have much to fear.
And I won't feel guilty, though I have much to ask forgiveness for.

Guilt and Fear? No thanks.